Helpful Terms
Helpful Terms
Explanations of key concepts and terminology in authentication and identity management.

B 1

Bounce Rate

The percentage of visitors who navigate away after viewing only one page

C 1

Conversion Rate

The percentage of visitors who complete a desired action on your website

S 1

Session Duration

The length of time a visitor spends actively engaged with your website in a single session

U 2

Unique Visitors

The number of distinct individuals who visit your website during a specified time period

UTM Parameters

Special tags added to URLs that help track the effectiveness of marketing campaigns