Session Duration

Session duration is the total time a visitor spends actively engaged with your website during a single visit.

How It's Calculated

Session duration is measured from the first pageview timestamp to the last activity timestamp within the same session.

Important limitation: The time spent on the last page of a session cannot be measured directly (since there's no subsequent page to calculate the difference). This means:

• Single-page sessions typically show 0:00 duration
• All session durations are slightly underestimated

Typical Benchmarks

Average session duration varies by industry:

• Blogs/Content: 2-3 minutes
• E-commerce: 3-4 minutes
• B2B: 2-3 minutes
• SaaS: 3-5 minutes

What It Tells You

Session duration helps evaluate:

• Content quality and relevance
• User engagement level
• Website usability
• Potential issues (very short durations)

Improving Session Duration

• Create compelling, valuable content
• Implement intuitive navigation
• Use internal linking effectively
• Ensure fast page load times
• Design for engagement

Related Metrics

• Average Time on Page: Duration for specific pages
• Pages per Session: Number of pages viewed in a session
• Bounce Rate: Percentage of single-page sessions
• Engagement Rate: Percentage of sessions lasting over a threshold time