Bounce Rate

Bounce rate is the percentage of single-page sessions where a visitor leaves your website without viewing any additional pages.

How It's Calculated

Bounce Rate = (Single-page Sessions ÷ Total Sessions) × 100%

For example, if 100 visitors come to your site and 65 leave without visiting a second page, your bounce rate is 65%.

What It Tells You

A high bounce rate may indicate:

• Content doesn't match visitor expectations
• Poor user experience or site design
• Slow page loading speed
• Missing calls-to-action

However, context matters. Blog posts naturally have higher bounce rates than product pages.

Typical Values

• 70-90%: High, potentially problematic
• 40-70%: Average for most websites
• 20-40%: Excellent engagement
• <20%: Usually indicates tracking issues

Related Metrics

• Exit Rate: Percentage of visitors who leave from a specific page (even if they visited multiple pages)
• Time on Page: How long visitors stayed before bouncing
• Pages per Session: Average number of pages viewed in a session